The Ancient, Priceless, Secret Value of "Free"!

Some people quickly dismiss the value of "free". We've all heard the trite cliche': "You get what you pay for!"  

These folks are the unfortunate few who don't yet understand the immeasurable value of "free".  They don't know what they are missing!

The original "free" business model goes back about 2000 years. The reason that our modern calendar says 2015 today is because something of immeasurable value was offered for "free" to a worldwide audience, and then that promise was kept.

Few would disagree that this single, most monumental transaction of all time - which was based on nothing more than a promise - has changed the world in immeasurable ways.

The secret is trust.

At worst, the items of value actually exchanged in this deal are trust, traded freely for two other priceless gifts: peace of mind and better behavior, at least to some degree.

At best? Trust exchanged for an even better priceless gift: eternal life.  So that's a pretty good upside, with a very limited down side, don't you think?

That's what we like to call a "win-win"!

Of course, since it has been so successful (2015 years of solid referrals - and counting!), this model has been adapted into other areas of life, including business. 

Wildly successful modern examples of the "free" business model include Google, Facebook, Internet Explorer, and the universal phenomenon of the "free trial version" of software products, including LinkedIn.

Blinds.com offers a "Fit or Free" business model, to build trust in the buyer so that they know they can buy with confidence.  It is also wildly successful.

Banks offer free checking, free savings, free pens, free suckers. Why? To demonstrate their trustworthiness in a tangible way.

There is not a business in the US today which could not benefit from demonstrating additional trust in the minds of it's customers, and the value of free is arguably the most successful model in history for doing this.  There is nothing else like it.

We recently changed the way we do business to harness this power as well. Our new business model "puts our money where our mouth is", as my mom used to say (she still says that!). Because we believe in the value of what we do, our company eagerly embraces this business model.  We are willing to do what others aren't, and that's why we bring greater value than they do.

And that original free offer from 2000 years ago? It's still just as valuable today as it was then. Something worth checking into!

Order your EZ Screen now.